Clothing’s colors,design and quality reflect the brand’s offering and positioning as modern and professional, or as outdated and disinterested. Brands that invest in well-designed and comfortable employee clothing show they value their staff members and see them as integral to the success of the business. 

On a global scale, the workwear industry is a massive and growing business. According to a market study from Global Industry Analysts Inc. titled “Workwear – Global Market Trajectory & Analytics, the global market should reach $42.7 billion by 2026, and in the United States, the market reached approximately $12.1 billion in 2021. The massive workwear market, which includes uniforms, general workwear, and corporate clothing, underscores the company’s using clothing as a brand differentiator and establishing connections with end customers. Finding the right corporate clothing for your business needs requires a strategic and coordinated approach involving HR, marketing, and senior management. You need to understand market and design trends, listen to employee feedback, and make bold choices that will improve employee performance and boost the brand.

Comfort and Fit Matters Brands that want modern and well-fitting workwear should consider partnering with experienced providers like Affinity that understand modern trends and the importance of comfort. When employees receive scratchy, poorly sized, and unattractive clothing they’re starting their workday off on a sour note, instead of with confidence. 

Brands refreshing their clothing lines should take the time to conduct research and build collections that will last for several years. A core part of this approach is to conduct wear tests. These tests help align clothing choices with job duties and provide invaluable feedback. HR and marketing can work together for these tests to pull in feedback from employees and the end customers. The tests include wear surveys for ease of care, durability, comfort, and thoughts on the new line of the workwear.